Entrepreneur Interview & Personal Analysis Essay

Entrepreneur Interview & Personal Analysis - Essay Example ries have been put forward including psychological theories which try to explain the mental perceptions of entrepreneurs as helping to explain why and how they do business. Most of these theories have majored in personal traits and perceive entrepreneurs as having some unique traits from those of the non-entrepreneurs, while other think of someone’s background as being a significant contributor to doing business (Locke, 2000, pp.23-34). Others have looked at it from the locus of control point of view. An entrepreneur is also perceived to be a risk taker because from these risks, he or she reaps benefits that come with opportunities taken (Shane, 2000, pp.448 – 469). Researches carried out in the recent past have mainly addressed issues to do with macro-level environmental forces when it comes to entrepreneurship. The individual decision-making processes of entrepreneurs and how they have internally perceived what they do on a micro-level has not received much attention. What most scholars concur with is the fact that good economic conditions do encourage successful entrepreneurship and should thus be promoted if growth of businesses taking up various opportunities need to be realized. These issues will be addressed in the paper based on the information gathered from Jane Norvak as the entrepreneur in this case study or interview. 2.0 Evaluation of the entrepreneur Jane indicated that she has been in business for three years now and she started it while she was 23 years of age. This actually falls within the most active group of youths. The business is Norvak Beauty and Parlour where she deals with many customers who come for the beauty services and cosmetics. She also said that her family members are not in business since they are employed in various professions.... Jane indicated that she has been in business for three years now and she started it while she was 23 years of age. This actually falls within the most active group of youths. The business is Norvak Beauty and Parlour where she deals with many customers who come for the beauty services and cosmetics. She also said that her family members are not in business since they are employed in various professions. This puts to question whether family background determines if one becomes an entrepreneur or not (Norvak, 2011). When asked why she chose to set up a business instead of looking for employment in the white collar job sector, she said that she preferred doing business because this gave her a sense of independence and control over her affairs. She talked of being an outgoing person who loves life and would not want to be pressured for what she has not done or what she has to do (Norvak, 2011). This seems to be in line with the argument that most entrepreneurs are motivated by the need for independence and achievement of personal goals in life. The statement also is in line with the theory of locus of control whereby an entrepreneur holds a belief in the personal abilities to start and finish things through individual actions without being supervised. She said that the business gives her personal satisfaction and she thus loves what she is doing (Collins, et al., 2000).